ESHA
VERMA
ABOUT
Producer & Strategist
I am a Creative Producer and Media Strategist working at the intersection of high-end content production, visual storytelling, and digital execution. I specialize in bringing ambitious ideas to life—whether that is through global social campaigns, live music event branding, or studio video production.
My background spans creative strategy, digital marketing, and multimedia production across elite agencies and enterprise brands like Accenture Song, Droga5, and Siemens Healthineers. What sets me apart is my ability to bridge creative vision with operational systems; I know exactly how to guide a project from an initial concept to a high-performing digital rollout.
SKILLS
Areas of Expertise
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Creative Production & Operations: Juggling high-volume content workflows, studio setups, asset governance, and cross-functional team alignment.
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Entertainment & Live Events: Designing concert visuals, event packages, and post-production recaps for major global music artists and corporate networks.
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Advocacy & Community Impact: Developing mission-driven outreach campaigns, digital advocacy, and community engagement programs for global nonprofits and animal welfare groups.
February 2026 – June 2026
Digital Marketing Operations Specalist
Siemens Healthineers
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Managed digital content publishing, website production, and content working copies within Scrivito CMS to maintain high-end web property execution.
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Built, tested, QA’d, and deployed complex Eloqua email campaigns and HTML email assets, ensuring absolute accuracy for tracking parameters (UTMs), cross-platform functionality, and campaign readines.
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Executed end-to-end content governance activities including structural page maintenance, global-to-local cascading pages, redirects, and enterprise digital asset management.
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Partnered directly with MarCom teams, campaign managers, and key stakeholders to produce and deliver digital marketing initiatives supporting diagnostic and laboratory product portfolios.
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Performed functional QA and technical troubleshooting across CMS pages and live email deployments to optimize internal workflows and elevate the end-user experience.
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Juggled a high volume of concurrent project requests using enterprise marketing technology tools including Scrivito, Eloqua, Brightcove, and Sprinklr while ensuring strict compliance with brand standards.
Feb 2025 – October 2025
Digital Communications & Operations Coordinator
Princeton Theological Seminary
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Coordinated digital communications, multi-channel content updates, and creative operational workflows across web and email platforms.
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Managed high-volume employee onboarding, data administration, and system workflows within iSolved to ensure system integrity.
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Supported internal brand initiatives by maintaining digital content resources, designing materials, and coordinating information cross-departments.
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Developed tracking processes and reporting metrics using Excel and internal systems to drastically improve day-to-day publishing efficiency.
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Partnered with HR, IT, and administrative teams to resolve system workflow issues and maintain accurate organizational records.
Sept 2023 – May 2024
Creative Strategist / Desginer
Accenture (Jan 2022 – May 2024)
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Collaborated cross-functionally with Accenture Song and Droga5 teams to launch integrated social and digital campaigns for global luxury, fashion, and entertainment brands.
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Led content strategy, visual layout design, and campaign storytelling to build high-end executive presentations for global product launches.
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Produced 50+ premium branded assets—including promotional videos, motion graphics, and pitch decks—increasing overall campaign engagement metrics by 35%.
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Built automated Power BI dashboards to track creative marketing KPIs and asset performance metrics, dramatically improving visibility across cross-functional teams.
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Presented data-driven campaign insights and performance optimization updates to executive stakeholders to back up creative decision-making.
Nov 2022 – Aug 2023
User Experience Designer
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Designed 30+ Figma prototypes and web interfaces to drastically improve user journeys for a global consumer-goods client.
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Conducted targeted usability testing and stakeholder feedback sessions, driving a 30% increase in overall user satisfaction metrics.
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Collaborated intimately with marketing and data analytics teams to align UX design frameworks with broader campaign goals and conversion tracking metrics.
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Delivered structured Agile documentation and sprint reviews, ensuring all digital asset releases met rigorous accessibility guidelines and brand standards.
WORK EXPERIENCE
EDUCATION
Master of Science in Computer Science
State University, City, State / Graduated:2016
Bachelor of Science in Software Engineering
State University, City, State / Graduated:2010
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